the human

Creative Director partnering with brands and teams to build campaign-led work that drives growth and elevates how they show up globally

My work sits at the intersection of brand and business. I care about ideas that move people and actually perform.

At Starbucks, I led creative across brand and campaigns, helping shape work that connected across channels, drove growth, and set the tone for global markets.

Before that, I was Creative Director at Realtor.com, where I helped turn in-house creative into a brand-driving function, leading a multidisciplinary team and raising the standard of the work across every touchpoint.

I build more than campaigns. I build teams and ways of working that make the work better. That includes creating an internal Creative Gym to push craft, develop talent, and bring people closer to the work.

Earlier in my career, I worked at agencies on brands like Samsung, Adidas, McDonald’s, and AT&T, with work recognized by Cannes Lions, Forbes, and The Guardian.

I started in editorial, helping launch a daily newspaper in Lisbon that was named World’s Best Designed Newspaper by the Society of News Design. That background still shapes how I think about craft, storytelling, and attention to detail.

I grew up in Portugal and spent part of my early years playing football, including matches against Cristiano Ronaldo, before choosing a different kind of field.

Now based in Seattle.