As the Creative Director of Realtor.com, here are a few things I’m proud of.
Led a 15-person in-house creative team.
Oversaw creative across all lines of business
(B2C, B2B, Product Marketing, CRM, Media, PR, Social, Events and Partnerships).
Led 360 Integrated Marketing Campaigns.
Developed GenAi campaigns.
Played a crucial role in the brand's visual transformation.
Led production.
Managed agencies.
Used creativity and logic to drive revenue and audience.
Elevated the creative product day in and day out.
Created an internal Creative Gym.
Inspired a group of makers and brand managers to become a team of creatives.
And obviously, I learned a bunch of business acronyms that I didn't know existed.