It's Everyone's Business

More than ever, agencies are losing trust with clients.

This talk is about fixing the habits that are slowly breaking the most important relationship in the industry.

The assumption that understanding the client's business is someone else's job — account and leadership team.

When that changes, something strange happens. Clients start feeling like the agency is part of their team. You’re no longer seen as a vendor but as a partner instead.

That's the kind of agency this talk builds toward. One that makes clients feel weird in the best possible way because they can't tell where the brand ends and the agency begins.