Just OK Stat Cast
AT&T
As one of the College Football League’s sponsors, AT&T wanted to reinforce its Best Network campaign message — Just OK is not OK — by reminding fans they shouldn’t settle for anything less than the best. But how do we grab sports fans attention when they’re too busy keeping up with their favorite team stats? By serving them contextually relevant but utterly useless stats about their team.
More than 500 unique stats were created o ESPN.com. During the games, ads were updated 3 times a minute, reacting in real-time to 17 different in-game triggers.
Made with friends:
AD: Luis Marques CW: Julio D'Alfonso
ECD: David Povill, Dave Cuccinello