Just OK Gift Boxes
AT&T
No one enjoys receiving a gift that is just OK. Based on that universal truth, AT&T prepared a way for customers to surprise and prank their loved ones during the Holiday season.
In select AT&T flagship stores, customers who bought phones as gifts were invited to choose from a range of gift boxes that have the shape of undesirable gifts. Made with 100% recyclable material, the gift boxes are shells inside which customers can place their recently purchased phones to prank their gift receivers. 5,000 gift boxes were produced, and they became available on Thanksgiving to shoppers from 8 flagship stores across the country.
The Just OK Gift Boxes was part of AT&T’s network messaging, Just OK Is Not OK.
Made with friends
AD: Luis Marques, CW: Julio D'Alfonso
ECD: David Povill, Dave Cuccinello